AudiThe four episodes have a complex back story going back to the beginnings of Audi and its foundations in Germany.
German businessman August Horch founded a car company, bearing his nickname, in 1899 in Cologne and from the very beginning, his cars were distinguished by their quality and exclusivity in one form or another until 1956.
Their motto was “Good and Strong”, but in 1909 a series of serious disagreements arose between the founder and the artistic directors, Fritz Seidel and Heinrich Pullman, which led to his dismissal from management.
Then Horch decided to go his own way. He left the company he had created, and because he could no longer use his surname because it was already registered, he founded another brand called Audi, which means “listen” in Latin and the first two letters of which correspond to the two letters of his name.
What do the four Audi rings symbolize?
Audi Automobilwerke GmbH continued to grow until the 1930s when, due to the Great Depression, the company was forced to merge with the DKW, Horch and Wanderer brands themselves to survive.
And so an industrial conglomerate known as Auto Union was born and that led us to the logo of the four rings, one for each brand that makes up the company, tied together.
To this day, Audi still maintains it as a distinctive feature in the front of its cars.
During World War II, the Audi name lay dormant for some time until 1964, when the Volkswagen Group bought Auto Union following expansionary industrial plans that continue today.
The parent company decided to revive the Audi name, and in the 1970s, under the leadership of Ferdinand Beech (grandson of the founder of Porsche), led it to become a famous brand.
Walter Röhrl’s victory in the World Rally Championship with the quattro coupe added even more prestige to the brand.
Since then, Audi has remained at the forefront of technology and distinguished itself by the values that August Horch wanted to give his cars: quality, reliability and performance.
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